Selling Is So Last Century...
Networking is networking, no matter how the connection is made. Social media has created a new method to connect with people, however the quality of communication is what counts. Face-to-face or a Tweet, the message must engage the person we are focusing on.
We build relationships by learning about our clients. Building a relationship is the first goal of our social media connection.
Many of our clients are Boomers and Gen Xers. The idealistic Boomers are known as the "me" generation. They want you to listen to what they are saying-stop talking long enough to hear! They expect us to understand their focus on "what's in it for me?" They appreciate that we are rooted in the community, have civic interests and are involved in community activities. They don't want a hard sell. They expect us to be the expert. They value in-depth knowledge of the area, the financial climate, the real estate market, and how it all relates to their expectations. We are the expert.
Gen Xers are skeptical and don't trust the establishment. They want to surround themselves with family and friends. We create a connection and care for them. They want quality not brand name. Our data and expertise, not sizzle, demonstrate our professional qualifications and earn their loyalty.
Our job is not to sell. It is to understand our clients and know their desires, lifestyles and financial circumstances that affect their real estate decisions. We turn information into focused knowledge tailored for them. The move from salesperson to counselor reflects the shift from "finding" real property to "evaluating" the property. The desire to buy comes from knowing the benefits of the purchase. In addition to location, location, location, we advise our clients on financing options, investment strategies, taxation issues and much more. We are experts in the subject of real estate. In representing our clients we understand valuation, negotiation, and contract creation. And finally our skill in working with other agents and affiliated businesses closes the circle.
We build relationships by learning about our clients. Building a relationship is the first goal of our social media connection.
Many of our clients are Boomers and Gen Xers. The idealistic Boomers are known as the "me" generation. They want you to listen to what they are saying-stop talking long enough to hear! They expect us to understand their focus on "what's in it for me?" They appreciate that we are rooted in the community, have civic interests and are involved in community activities. They don't want a hard sell. They expect us to be the expert. They value in-depth knowledge of the area, the financial climate, the real estate market, and how it all relates to their expectations. We are the expert.
Gen Xers are skeptical and don't trust the establishment. They want to surround themselves with family and friends. We create a connection and care for them. They want quality not brand name. Our data and expertise, not sizzle, demonstrate our professional qualifications and earn their loyalty.
Our job is not to sell. It is to understand our clients and know their desires, lifestyles and financial circumstances that affect their real estate decisions. We turn information into focused knowledge tailored for them. The move from salesperson to counselor reflects the shift from "finding" real property to "evaluating" the property. The desire to buy comes from knowing the benefits of the purchase. In addition to location, location, location, we advise our clients on financing options, investment strategies, taxation issues and much more. We are experts in the subject of real estate. In representing our clients we understand valuation, negotiation, and contract creation. And finally our skill in working with other agents and affiliated businesses closes the circle.
posted by Peggy Hoag at
3:04 PM
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